Loved the workbook aspect I was genuinely inspired by this book.
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Loved the workbook aspect too - I'm far more likely to follow through now that I have notes, and don't have to read back to pick out my favourite bits. Jun 22, Assem A. Hendawi rated it did not like it. Save your money on this one. Bloated with self-evident bullshit. You don't need to waste your money and time on some common sense advice.
Oct 24, Kat McKay rated it it was amazing Shelves: library-books. Very useful!!!
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I've even emailed and gotten a response from the author! I highly recommend it for anyone trying to make their way in the art world who is tired of the same old approach to galleries, museums, etc. It puts a whole new angle on the idea! Aug 26, Raha Khrais rated it really liked it. A book about art and how be successful in that world besides your work cant find it alot. Nov 25, Jerry Hardesty rated it it was amazing.
I've read many books dealing with the business of art. This is the most practical one I've found. Easy to read, informative and entertaining. Barb rated it it was amazing May 14, Kendall rated it really liked it Jan 08, Pyang rated it it was amazing Jan 18, Marissa Cerullo rated it liked it Mar 05, Karen Davis rated it liked it Jul 16, Jessica rated it liked it Dec 27, Laura Jewell rated it liked it Jan 23, Tanis Klein rated it it was amazing Jan 15, Kimberly Porter rated it really liked it Sep 24, Anonymous rated it it was amazing Jun 28, Jesse La rated it it was ok Aug 07, Tracy rated it liked it Jul 07, However you cut it, there is only so much marketing and exposure can do for you — at some point, the highest priority becomes creating a great experience for those who attend your shows and buy the artwork.
The thing that makes great brands and companies ultimately stand out from their competition is not marketing but the ability to retain customers and always make them want to come back.
In order to do that, your service needs to be impeccable, as well as your understanding of what you are selling. Even seemingly meaningless details like packaging and transportation go a long way. Be professional and work hard — this is always the best course of action when it comes to marketing as people are sure to notice your dedication.
At the end of the day, the most satisfying exposure is when someone recommends you to their friends, so you should always be worthy of commendation. The Internet revolutionized marketing for galleries, so hire experts to work on your UX and SEO — especially if you do not know what these words even mean. There are some galleries that function solely on their online presence and many of them do not even have a brick and mortar shop established — this should be a clear indicator of how powerful the online world can be.
According to a Tech Crunch survey , million hours of video per day are watched on Facebook alone!
Making it in the Art World - The Book
This should be enough of an indicator of how seriously you should consider employing videos for your online marketing. Keep in mind that you should always concentrate on what makes you different from the competitors. Furthermore, consider making live video presentations as they have shown a lot of success in recent times. On that note, and since we already mentioned Facebook, you should really work on your presence on social media. Needless to say, you should also be aware that the content you put out should be adapted to all the devices customers may use to visit the websites in question.
As studies and surveys showed in the past, interactive content is a great medium when it comes to marketing for art galleries. The reason for this is simple — by giving someone an opportunity to interact with your content, you can encourage engagement and maybe even interaction with your gallery.
- [PDF] Making It in the Art World: New Approaches to Galleries, Shows, and Raising Money Popular.
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Not only that, but you can get a great insight into what your customers want and need by creating polls of various kinds, finding out what needs changing and what works well. Although it seemed to be an ambitious Sci-Fi dream a few decades ago, virtual reality has truly taken off in recent times and it found its role in the world of marketing. It can definitely play a big part of a good digital marketing program, as many art galleries already found out.
BBC - Culture - The brutal death that politicised New York’s art world
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